Nicholas Zakrzeski, licensed real estate sales associate with The K Company Realty, LLC d/b/a LoKation Real Estate Privacy Policy

Last updated: July 6, 2026

Privacy Policy

Last Updated: July 6, 2026

SUMMARY OF KEY POINTS

At a Glance:

What personal information do we collect? We collect your name, email address, phone number, device information, browsing activity, and location data when you use our website or register for an account.

Do we process any sensitive personal information? Yes, we collect precise geolocation data to help you find properties in your specific area.

Do we collect information from third parties? Yes, we receive analytics and advertising data from partners like Google and Facebook to better understand how our site is used and to show you relevant properties.

How do we use your information? We use your data to provide MLS property searches, send automated listing alerts, communicate with you about real estate inquiries, and market our services.

Who do we share your personal information with? We share data with essential service providers (like our hosting and automation platforms) and advertising partners. Under certain state laws, our use of advertising cookies is considered "selling" or "sharing" your data.

What are your privacy rights? You have the right to access, correct, delete, and export your personal data, as well as the right to opt out of targeted advertising and the sale/sharing of your information.

How can you contact us? You can reach us anytime at nick@palmbeachesfloridahomes.com.

1. INTRODUCTION

Welcome to the privacy policy for Nicholas Zakrzeski, licensed real estate sales associate with The K Company Realty, LLC d/b/a LoKation Real Estate. We provide licensed real estate services, property marketing, neighborhood guides, and comprehensive MLS property search tools to help you find your perfect home in Florida.

We know that buying or selling a home is a deeply personal journey, and we believe your privacy should be treated with the same level of respect and care. This policy explains in plain language how we collect, use, and protect your personal information when you visit https://palmbeachesfloridahomes.com/, use our property search tools, or communicate with us. If you have any questions about how we handle your data, please reach out to us using the contact information at the end of this page.

2. WHAT WE COLLECT & WHY

We collect information to make your property search as seamless and relevant as possible. We organize the data we collect into three main categories:

Information You Give Us Directly

When you register for an account, save a property search, or fill out a contact form, you voluntarily share information with us. This typically includes your name, email address, phone number, and specific real estate preferences.

Why we need it: We use this to set up your account, send you automated listing alerts, and respond to your direct inquiries.

Legal basis: We process this data to fulfill our contract with you (providing the requested real estate services) and based on your consent.

Information Collected Automatically

As you browse our website, our systems automatically gather certain technical data. This includes your device information, IP address, usage analytics (like which properties you view), and precise geolocation data.

Why we need it: Precise geolocation helps us show you homes exactly where you are or want to be. Usage data helps us understand what features are working well and what needs improvement.

Legal basis: We collect this based on our legitimate interest in operating and improving our website, and we rely on your consent for precise geolocation and tracking cookies.

Information from Third Parties

We use a third-party IDX plugin called Buying Buddy to power our MLS property search functionalities. We also receive aggregated analytics and advertising data from platforms like Google and Facebook.

Why we need it: This data allows us to provide live MLS feeds and measure the effectiveness of our property marketing campaigns.

Legal basis: We process this information based on our legitimate interest in marketing our services and your consent where required by law.

3. HOW WE USE YOUR INFORMATION

We are intentional about how we use your data. Every piece of information we collect serves a specific purpose in your real estate journey:

Core Service Delivery: To power your MLS property searches, maintain your user account, and deliver the automated listing alerts you request. (Legal basis: Contract)

Service Improvement and Personalization: To analyze how visitors use our neighborhood guides and search tools so we can make our website faster, easier to use, and more relevant to your needs. (Legal basis: Legitimate interest)

Communication: To reply to your questions, schedule property viewings, and send important updates about your account. (Legal basis: Contract and Consent)

Security and Fraud Prevention: To monitor our systems for unauthorized access and protect your account from malicious activity. (Legal basis: Legitimate interest)

Legal Compliance: To maintain necessary real estate brokerage records and comply with state and federal regulations. (Legal basis: Legal obligation)

Marketing: To send you promotional materials about new listings or real estate market updates. You can easily opt out of these communications at any time. (Legal basis: Consent)

4. WHEN WE SHARE YOUR INFORMATION

We do not indiscriminately share your personal information. We only share your data in the following specific circumstances:

Essential Service Providers

We work with trusted technology vendors who help us run our business. These include Amazon Web Services (AWS) for secure cloud hosting, Stripe for processing any necessary payments, Zapier for automating our internal workflows, and Buying Buddy for our IDX property search. These providers only process your data as instructed by us.

Legal Requirements

If we are required to do so by law, court order, or a regulatory authority (such as a real estate commission), we will disclose your information to comply with those legal obligations.

Business Transitions

If our real estate practice merges with another team or brokerage, your information may be transferred as part of that business transition so your services can continue uninterrupted.

Data Sales, Sharing, and Targeted Advertising (CCPA & US State Laws)

Under the California Consumer Privacy Act (CCPA) and various other US state privacy laws, the use of certain third-party analytics and advertising cookies is considered "selling" or "sharing" personal information for cross-context behavioral advertising.

Yes, we sell or share personal information in this specific technical context.

Types of data involved: Identifiers (like your IP address), Internet activity (your browsing and search history on our site), Geolocation data, and Inferences drawn from this data to understand your property preferences.

How to Opt-Out: You have the right to opt out of this practice. You can do so by clicking the "Do Not Sell My Personal Information" link on our website footer, or by enabling the Global Privacy Control (GPC) signal in your web browser, which we automatically recognize and respect.

5. YOUR PRIVACY RIGHTS

Depending on where you live (including California, Colorado, Virginia, Connecticut, the EU, and others), you have specific rights regarding your personal data. We extend these core rights to all our users:

Access Your Data: You can request a copy of the personal information we hold about you. We will provide this within the legally required timeframe (typically 30-45 days).

Correct Inaccuracies: If your contact details or search preferences change, you can update them in your account settings or ask us to correct them for you.

Delete Your Data: You can ask us to erase your personal information. We will do so unless we have a legal obligation to keep it (such as real estate transaction records).

Port Your Data: You can request your data in a structured, commonly used, and machine-readable format so you can transfer it to another service.

Opt-Out of Marketing: Every marketing email we send includes a clear "unsubscribe" link.

Withdraw Consent: If you previously gave us permission to process your data, you can withdraw that consent at any time. This will not affect the legality of any processing we did before you withdrew consent.

Lodge a Complaint: If you believe we have violated your privacy rights, you have the right to file a complaint with your local data protection authority or state Attorney General.

To exercise any of these rights, please email us at nick@palmbeachesfloridahomes.com.

6. DATA SECURITY

We take the security of your personal information seriously and maintain safeguards aligned with SOC 2 principles. Because we handle sensitive information like precise geolocation, we maintain an enhanced data risk profile.

Our security measures include:

Encryption: We use SSL/TLS encryption to protect data while it travels between your browser and our servers, and we encrypt your data at rest in our databases.

Access Controls: We restrict access to your personal information strictly to authorized personnel who need it to perform their jobs.

Authentication: We utilize Two-Factor Authentication (2FA) to secure our administrative systems.

While we work hard to protect your data, no system connected to the internet is 100% secure. We cannot guarantee absolute security against highly sophisticated cyberattacks. You can help protect your account by choosing a strong, unique password and keeping your login credentials confidential. In the unlikely event of a data breach that compromises your personal information, we will notify you and the relevant authorities within the timeframes required by law.

7. DATA RETENTION

We keep your personal information only for as long as we need it to fulfill the purposes outlined in this policy.

Active Account Data: We retain your profile information, saved searches, and listing alerts until you delete your account.

Financial and Transaction Records: If you enter into a real estate transaction with us, state and federal laws require us to keep those records for a specific period (typically up to 7 years).

Marketing Preferences: We keep a record of your marketing preferences indefinitely to ensure we respect your choice to opt out.

Technical Logs: Routine server and security logs are typically retained for 12 months before being securely deleted.

8. COOKIES & TRACKING

We use cookies and similar tracking technologies to make our website function properly and to market our services.

Specifically, we use:

Google Analytics: We have enabled Google Analytics Advertising Features and Google Signals. This allows us to understand cross-device user behavior and demographics to better tailor our website content.

Facebook Pixel: We use the Meta Pixel and Custom Audiences features to measure the success of our social media advertising and to show you relevant property listings when you visit Facebook or Instagram.

You can manage your cookie preferences through your browser settings. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and manage your Facebook ad preferences directly within your Facebook account settings.

9. CHILDREN'S PRIVACY

Our real estate services are designed for adults looking to buy, sell, or rent property. We do not knowingly collect personal information from children under the age of 16, in compliance with the Children's Online Privacy Protection Act (COPPA) and other applicable laws. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can locate and delete that data.

10. INTERNATIONAL TRANSFERS

We utilize a multi-region cloud deployment strategy to ensure our website is fast and reliable. While our primary operations are in the United States, your data may be transferred to, stored, or processed in servers located across multiple regions.

If you are accessing our website from the European Economic Area (EEA) or the UK, please note that your data will be transferred to the United States. We ensure these transfers are protected by appropriate legal safeguards, such as Standard Contractual Clauses (SCCs), to guarantee your privacy rights remain protected regardless of where the data physically resides.

11. CHANGES TO THIS POLICY

Real estate laws, privacy regulations, and our own business practices evolve over time. When we make significant changes to this Privacy Policy, we will update the "Last Updated" date at the top of this page. If the changes fundamentally alter how we handle your existing data, we will notify you directly via the email address associated with your account or by placing a prominent notice on our website.

12. CONTACT US

We welcome your questions, concerns, and feedback regarding this Privacy Policy. You can reach us through the following methods:

Email:nick@palmbeachesfloridahomes.com
Website: https://palmbeachesfloridahomes.com/

We strive to respond to all privacy-related inquiries promptly and within the timeframes required by applicable law.